Dead Rising is a series of zombie survival horror beat ’em up video games set in an open world created by Keiji Inafune. It was originally developed by Capcom until Capcom Vancouver took over developing the franchise. The games in the franchise take place in fictional cities, although real cities are mentioned, the first game takes place in a small Mall in the town of Willamette, Colorado. The prequel expansion for the second game “Case Zero” happens in Still Creek, a small town near Las Vegas, while the main game takes place in Fortune City, a Casino Mall, the epilogue downloadable content “Case West” takes place in a Phenotrans facility nearby. The third game takes place in Los Perdidos, California. “Dead Rising 4” takes place again, in Willamette with a zombie outbreak happening in the “Willamette Memorial Mall” which was constructed to honor the victims of the first game outbreak. “Phenotrans” is a multimillion dollar pharmaceutical company. It creates and distributes “Zombrex”, a medicine which can, if taken daily, prevent an infected person from turning into a zombie. The company serves as the main antagonist of the series. There are also organizations like C.U.R.E. (Citizens for Undead Rights and Equality) which fight for the rights of the zombies.